Lawrie
ART DIRECTION
BRANDING
COPYWRITING
Lawrie is a versatile design, development, and construction company committed to creating exceptional homes that harmonise with the natural landscapes of the Sunshine Coast. With a focus on innovation and sustainability, Lawrie crafts residences that respect and enhance the environment.
Their approach combines creativity with practicality, delivering high-end homes that reflect both the local ecosystem and the unique vision of each client.
Working with PHNX Agency we developed a brand , drawing inspiration from the region’s sandy beaches and lush rainforests. The earthy colour palette, inspired by the Sunshine Coast’s natural beauty, echoes the company’s deep respect for the environment.
For the photography, we captured timeless black-and-white headshots, highlighting the founder’s personal connection to his craft by focusing on his face and hands. These monochrome portraits create a striking contrast against the vibrant colour landscapes, reinforcing the balance between his craftsmanship and the natural beauty of the Sunshine Coast. Handwritten elements were also incorporated throughout the sales book, emphasising the handcrafted nature of his work.
The landscape photography showcases the stunning beauty of the Sunshine Coast, while seamlessly integrating with existing photography of Lawrie’s construction projects, offering a cohesive visual narrative.
The landscape photography showcases the stunning beauty of the Sunshine Coast, while seamlessly integrating with existing photography of Lawrie’s construction projects, offering a cohesive visual narrative.
Services
Branding, Art Direction, Signage, Marketing Collateral
2021
Credits
Branding & Art Direction: Chloe Mantell
Copywriting: Chloe Mantell, Kiara Taylor, Dayne Lawrie
Photography: Cody Bryce
Agency: PHNX