Surface by Steela
ART DIRECTION
BRANDING
WEBSITE DESIGN
The creators of Steela introduce a new way to experience the timeless beauty of Calacatta's iconic, luxurious aesthetic—reimagined in sustainable porcelain. Combining the elegance of natural stone with enhanced durability and easy upkeep, Surface is the ideal choice for sophisticated, modern spaces.
Glouglou Studio created a brand identity that seamlessly integrates with the Steela family while introducing a refreshed colour palette inspired by the elegant tones of Calacatta stone.
The branding package featured a logo suite, comprehensive brand guidelines, and website design. We also provided art direction for Instagram posts, marketing collateral, a sales book, and stationery.
By utilising elegant pink and red tones, we crafted a distinctive and versatile brand that perfectly complements the high-end products offered by Surface.
Each brand under the Steela umbrella shares typographic continuity as well as a simple arch shape as a defining motif. For Steela, the arch symbolises a door; for Surface, it flips into the form of a table. While both Steela and Surface boast luxurious, high-end colour palettes to reflect their premium status, Rumi introduces a more playful and vibrant palette, appealing to a broader audience. Together, these brands form a cohesive family while excelling as standalone entities.
Services
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Branding, Art Direction, Website Design
2023
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Credits
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Branding & Art Direction: Chloe Mantell
Copywriting: Chloe Mantell
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Photography: Surface